How to find TikTok influencers?

There are over 1 billion active TikTok users worldwide. How to find the right influencers that can make your brand go viral?

If your target group is using TikTok (which honestly – they probably are), your brand should definitely be present there too. Oftentimes, working with influencers is more effective than building your brand presence from scratch. Here’s our POV on how to find TikTok influencers!

Find influencers manually on TikTok

1.1. Search influencers by hashtags, keywords and locations

Get started by simply creating an account on TikTok. We’d recommend having a brand account so that when you start doing collaboration with influencers, they can also tag you in the post

In the TikTok search, you can write any keywords related to your field or locations you’d want to find influencers in. On the desktop, you’ll see top content, accounts, and videos. On the phone, you can also search for sounds, hashtags, and see LIVE videos. That’s why we recommend using the phone app when searching for TikTok influencers manually – you can also set filters for the search on the app.

If you’re looking for TikTok influencers, select “Users” in the top menu – and use the filters to see profiles with over 1,000, 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies.

1.2. Check if any of your existing influencers are active on TikTok

If you’re working with influencers on Instagram, Youtube, or anywhere else, make sure to search for their name to see if they’re also active on TikTok – we can say the chances are pretty high for that and crossover collaborations tend to perform well.

1.3. Let the algorithm know what you like

On the For You page, you can see TikToks that the algorithm thinks you’d like – the tip is to like or even comment on the creators’ videos that seem as a great fit for your brand. The more you interact with a TikTok, the more clear it is for the algorithm what kind of content you’re interested in. This way there’s a higher chance that you’ll see creators that you could work with directly on your feed.

On desktop, you can see accounts that TikTok is suggesting for you based on the TikToks you mostly watch, accounts you follow, and where you’re located at. Make sure to check this out as well!

At POV we like to use an influencers search tool, as this is basically a massive database with all the TikTok influencers worldwide. By using a variety of filters, you can search for TikTok influencers by their audience, interests, location, and other metrics. This way, you can get a lot more accurate results!

Use a TikTok influencer search tool

In our influencer search engine, you can set filters for the influencers as well as their followers. In addition to getting the search results, you can also see a detailed report for each influencer!

📌 How to find TikTok followers in short

One way to find influencers on TikTok is searching manually on TikTok by hashtags and keywords – but that’s pretty time-consuming.

At POV Agency we prefer using a TikTok influencer search tool to filter creators by their interests, audience demographic and other criteria.

In the end it’s all about finding influencers that perfectly match your brand and target audience.

Good luck finding your perfect TikTok influencer!